Live XR (Immersive Live)
Sports, concerts and events
An immersive streaming solution for sports, concerts and events, offering custom software development for clients and productions. This technology exponentially expands potential audiences beyond the physical event space.
Streaming 360º
LIVE XR aims to democratize and simplify access to immersive streaming, enabling 360º and 180º live broadcasts optimized for Meta Quest headsets and mobile devices (Android & iOS).
RIO OPEN 2024
Our latest prototype was developed and showcased at Rio Open 2024, as a brand experience activation for Claro.
Visitors used Meta Quest 2 headsets to watch live tennis matches streamed through three Insta 360 Pro 2 cameras, strategically positioned around the main court. Users could switch between three different perspectives, enhancing their immersive viewing experience.
Sporting events like the Rio Open exemplify best practices in live television broadcasting. Real-time graphic overlays displaying match statistics enhance emotional engagement and audience immersion.
By adapting the audiovisual language of traditional sports broadcasts to the 360º video format, the Immersive Live activation at Rio Open identified key conditions for developing a backend system capable of integrating custom layouts tailored to different sports.
Remote Access
Beyond sports, LIVE XR also presents a valuable opportunity for broadcasting musical, cultural, and entertainment events. This technology has the potential to bridge accessibility gaps, allowing fans in remote areas to experience live concerts and performances as if they were there in person.